Joico Lumishine Blue Ash Series Permanent Creme Color 2.5 oz

Lumishine Repair+ Permanent Creme Color Blue Ash Series.

An arsenal of ultra-cool permanent creme colors that provide ultimate control over undesirable orangey-red and orangey-yellow undertones. The Blue Ash Series is perfect for controlling unwanted warmth when using hair color to lift. Most shades provide up to two levels of lift with 20 Volume Developer, while Level 9 and 10 shades can achieve up to two+ levels of lift (plus neutralize unwanted warmth in the end result).

Features and benefits:

• Cools unwanted brassiness
• Up to 2X shinier hair
• 100% replenished and re-strengthened hair
• Nourishes and protects hair, sealing in moisture
• Softness and shine for up to 30 shampoos